7 Strategies for integrating SMS marketing in social media campaigns

Most brands run their marketing campaigns on different channels in silos. But today, customers interact with their brands across multiple channels and expect a unified customer experience.
Delivering a seamless customer experience can be challenging if internal marketing teams are siloed and fail to communicate and align all their marketing content to a single goal.
While social media marketing has its own popularity and has yielded results for companies, SMS marketing is equally effective, given it has a four times higher open rate than emails.