Virtual experiences impact consumer purchase decisions, but tech adoption is low

Virtual immersive experiences can create a positive impact on purchases, but most U.S. consumers aren’t sold on the experience as a whole yet.
Forrester noted that because of this lack of awareness and adoption, retailers who invest in virtual experiences may want to focus more on community building than immediate revenue results. Other digital capability improvements, for things like personalization and store experience, might be a higher priority for retailers right now, per the report.