Gen Z is buying and searching on TikTok

Gen Z is nearly as comfortable buying stuff on TikTok as they are on or Instagram. That’s according to a report released by Insider Intelligence, which examined TikTok’s ambitions as a shopping platform.
Top line: Gen Z adults making purchases on social networks are most likely to use Instagram (71%), followed by YouTube (68%), TikTok (68%), Facebook (62%), and Snapchat (55%), according to a survey conducted by Jungle Scout included in the report.