Amazon Prime Day 2023 – what did we learn?

Early analysis of Prime Day 2023 results reveals a few key informational nuggets for e-commerce retailers. Another Prime Day has come and gone, leaving behind a wealth of data to be studied and mined for valuable insights. Following are three learnings taken from the initial findings about the 2023 edition of Amazon Prime Day.
Prime Day matters
Every year, pundits wonder aloud how relevant Prime Day is in an era of constant connectivity and relentless advertising and discounting. The answer appears to be quite a bit.