How retailers are failing online shoppers and 4 ways to do better

Eliminating a checkout form field or making it easy to find the featured product from an Instagram post may be tiny tweaks from an operational standpoint for your e-commerce business, but those small details can have big impacts on the bottom line.
That’s the takeaway from a  recent survey we conducted at FullStory, which found that high-quality online experiences translate directly into earning potential for brands.