How Mars, Colgate-Palmolive, Nestlé & Coca-Cola are exploring Generative AI

Generative AI has been the term on everyone’s lips this year, and CPGs are not immune. The expansion of intelligence capabilities – including technologies like ChatGPT – is not only redefining operational processes, but also opening doors to unexpected applications that can amplify efficiency and consumer appeal. 
Generative AI will likely be used to replace, recalibrate, and redefine some activities and tasks across functions, notes  Gartner, with many jobs redesigned as others are created. Many organizations, including consumer goods companies, view generative AI as an opportunity to drive greater efficiencies, grow market share and revenue, and gain a competitive edge; while it is still early days, exploration and curiosity reign supreme.