The 5 keys to SMS success

So far this year, we’ve made our predictions for new trends, rounded up 2023 compliance news and considerations, and looked at the latest Listrak dashboard to review your cross-channel program performance. It seems fitting to put it all together in a blueprint for SMS program success in 2023!
SMS continues to be a top-contributing channel with open message rates as high as 98%, creating significant opportunities for retailers without or with smaller programs today. So it’s now time to accelerate acquisition, automation, personalization, conversations, and cross-channel orchestration to take advantage of all this channel offers.