Gen Z is officially using TikTok more than any other social media platform

It’s no secret how much Gen Z loves TikTok, but until now, it has always fallen behind a few longstanding social media platforms in usage. For years, it’s competed with YouTube for their video-consuming attention but couldn’t surpass it, despite TikTok’s status as their favorite platform. But Gen Z is using the short-form video app every day—and they look at it as an all-encompassing source where they can find anything on wellness, fashion, food, politics, relatable “story times,” and everything else under the sun, all from peers their age. And so, the tides appear to have finally turned.