Amazon Anywhere lets consumers shop from virtual environments

Amazon says it will begin letting consumers buy real-world products from inside virtual spaces. Amazon Anywhere, an “immersive shopping experience” announced Tuesday (May 9), lets shoppers browse and purchase physical products from the retail giant from inside of virtual worlds like video games, augmented reality (AR), and mobile apps.
The program is launching first within Peridot — an augmented reality game from developer Niantic that lets players control artificial intelligence powered pets — the release said.