Image is everything: how visuals are making (and breaking) online retailers

The next revolution in online commerce is e-merchandising. What is it? It’s the art and science of displaying products online to influence shoppers and increase sales. Obviously, a hugely important aspect of e-merchandising is the visual component. Indeed, when consumers shop online, most of the information they can gather about a particular product is its appearance.
In other words, the best way to drive sales is great visuals. A survey by Field Agent found that an eye-popping 83 percent of shoppers consider the product image to be the most crucial trigger in their buying decision — more important than product descriptions, user reviews or star ratings.