Retailers ditch their metaverse strategy

While it’s never been clear whether brands and retailers were ever truly welcome in the metaverse, or if it was just an intrusion into a space meant for pure entertainment and disassociation from the real world, it seems the investments retailers have made have not paid off.
Walmart has reportedly shut down its Universe of Play metaverse experience on Roblox just six months after its launch. However, Walmart has stated that discontinuing the experience was always intended.