Is your brand messaging customers on WhatsApp?

Are you connecting with your customers on the apps where they spend their time each day? Traditional marketing channels are in decline, and it’s getting harder to gain the attention of customers in crowded newsfeeds and cluttered inboxes. Why not go to where your customers already are and interact with them on the messaging platforms they use every day?
Today, individuals spend over four hours a day on their mobile devices. More specifically,  44 percent of that time is spent on social media or messaging apps — and your brand should be there, too. With 2 billion users worldwide, if you’re not interacting with customers on WhatsApp, you’re likely missing out on serving your current customers and depriving your brand of the ability to gain new customers as well.