Anatomy of Google’s organic search snippets

Over the years Google has changed its search result pages, yet three elements of organic snippets remain: title, URL, description. Here’s how Google’s standard snippets function and how to optimize them for more clicks. The title is the most visible part of the search snippet and the only clickable element from a desktop browser.

The title is the only clickable element from a desktop browser. This example is from The Verge.

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