Audiences now come to social media in order to be entertained. The days of aspirational, unattainable, out-of-reach aesthetics are over, and audiences now want the content they consume to feel relatable and authentic. Creators have taken on a more prominent role in how brands market to audiences.
Industry Insights Blog
Short form video guide: TikTok, Reels, and Shorts
Audiences now come to social media in order to be entertained. The days of aspirational, unattainable, out-of-reach aesthetics are over, and audiences now want the content they consume to feel relatable and authentic. Creators have taken on a more prominent role in how brands market to audiences.
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