Short form video guide: TikTok, Reels, and Shorts

It has not gone unnoticed by marketers how most social channels have introduced their own short-form video format. To date, static images and text have defined the social media landscape, and acclimatizing to the rapid shifts in the industry is a challenge that social media managers now face. Brands must understand two things about short-form videos:
Audiences now come to social media in order to be entertained. The days of aspirational, unattainable, out-of-reach aesthetics are over, and audiences now want the content they consume to feel relatable and authentic. Creators have taken on a more prominent role in how brands market to audiences.