Consider providing “Intermediary Category Pages” (13% don’t)

“Intermediary Category Pages” — essentially a category landing page where users are provided with thumbnails and descriptions of subcategories, guides, and other category-related content — can be a helpful starting point for a subgroup of users.
Indeed, Baymard’s large-scale testing revealed that “Intermediary Category Pages” can fulfill a valuable role for users who are as yet unclear about what product to buy — however, our e-commerce UX benchmark reveals that 13% of sites don’t provide “Intermediary Category Pages”.