Shipping fees, cart abandonment and the secrets to success

We’ve all heard it: “Fast and free” is the ecommerce shipping mantra. But what does this really mean, and what happens if free shipping isn’t an option? Covering the cost of shipping can put a big strain on retailers — especially those that aren’t the size of a certain Seattle-based behemoth — and some shippable goods are too heavy or bulky to make free shipping a sustainable offer.
Diving into the data of shipping expectations, cart abandonment and consumer psychology gives an important perspective on how retailers can approach shipping charges. Depending on the industry, solutions like price adjustments, minimum purchase thresholds and even updating your logistics mix can boost your competitiveness and, more importantly, start converting more customers.