How Walmart is experimenting with shoppable content

From recipe site integrations to interactive videos, the retailer has embraced partnerships that aim to boost inspiration and ease for at-home cooking.
Find a recipe. Then search on an online grocery platform for each ingredient and add one-by-one to the virtual cart. When that’s done, repeat the process for the ingredients for the next recipe.
Shopping online for groceries can be a tedious process, especially when there’s a long list of ingredients. Shoppable content aims to streamline at-home cooking by providing meal inspiration and making it easier to select and order ingredients with a few taps or clicks.