What is clienteling?

Clienteling helps retailers build closer relationships with customers, using a 360-degree view of their preferences to deliver a superior customer experience.
The easing of lockdowns around the world has resulted in brick-and-mortar stores once again opening their doors, and an increasing number of customers are returning to shop at traditional retail outlets. However, the rise of eCommerce and cloud technology has drastically changed the landscape for traditional retailers. Having spent the past two years shopping online, customers have grown accustomed to personalized shopping experiences. This expectation has now spread over to traditional retail.