The state of WhatsApp business messaging

How do customers like to connect with their favorite brands? Marketers are finding it increasingly challenging to engage customers these days through traditional channels. News feeds are too cluttered, inboxes are too packed, and too much competition makes trying to get a customer’s attention difficult.
But what if a customer could message you like they’re messaging their friends and family? WhatsApp is an end to end encrypted messaging app used by 2 billion users worldwide, and allows users to send messages, photos, and videos as they connect with one another around the globe. Nothing grabs people’s attention more than their WhatsApp messages. So why can’t a brand connect in the same way with its customers?