Retailers try on AR to get more consumers to buy

As brands and retailers look to convert more customers, they’re also looking to increase customer confidence during checkout to keep returns down, especially as shipping costs skyrocket.
To check all those boxes, brands and retailers are considering solutions that offer customers an immersive and interactive shopping experience to help them better understand what they can expect from the product. Augmented reality (AR) is one such solution that is helping brands and retailers do just that.