We’re therefore launching a completely revised version of our Checkout Usability study. This new usability study is the result of 7 years worth of e-commerce checkout research – testing live production sites of major brands with real end-users – to figure out why those 68.8% of shopping carts are abandoned, and what e-commerce sites can do to improve this abysmal statistic.
Industry Insights Blog
Why 68% of users abandon their cart
We’re therefore launching a completely revised version of our Checkout Usability study. This new usability study is the result of 7 years worth of e-commerce checkout research – testing live production sites of major brands with real end-users – to figure out why those 68.8% of shopping carts are abandoned, and what e-commerce sites can do to improve this abysmal statistic.
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