Should brands ditch X as a customer service platform?

The platform formerly known as Twitter has long provided companies with a space to effectively field customer queries and complaints. Will that change as it morphs into X and tweeting leaves the vernacular? Most experts are doubtful.
From a customer service perspective, the rise of social media has been a significant blessing. For the first time, brands had access to platforms through which they could directly and quickly engage with a huge portion of their audiences.