6 Tips to help you write great email that converts

From the subject line to your CTA, when you’re trying to write great email copy to captivate readers (and convert them), every word counts. Copy is a key that unlocks the attention of your subscriber list, compels them to carry on reading, and helps keep them from clicking ‘unsubscribe’.
Let’s face it, no matter how carefully you design or structure your email, when it’s competing with an avalanche of other inbox content, choosing the wrong words can have a massive impact. This is especially true when you consider that the average time that people spend reading brand emails is 10 seconds. No pressure!