14 Social media metrics that drive results in 2023

Ever feel like your social media metrics are whispering secrets to you? Like they’re trying to tell a story about your audience, your brand, and your online performance? Well, you’re not far off.
Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more.
Each metric holds a piece of the puzzle, showing you what’s working, what’s not, and where there’s room for improvement. It’s your job to put the puzzle pieces together.