6 Google ads updates happening now (+what you need to do)

When a new year hits and Google Marketing Live comes and goes, you know a round of Google Ads updates is coming your way. While changes within the platform are unavoidable, being as prepared as possible is your best bet to handle any updates with ease.
Knowing what every update means, when and why it’s happening, and how you can best take action will save you from headaches in the long run. But don’t worry! These updates are nothing like the wave of changes we faced last year.  We’ve covered the top six Google Ads updates you need to know about for the second half of 2022— including what they mean, the benefits or drawbacks, and what action you may need to take.