Evolving retail: The need to elevate omnichannel capabilities

To attract and retain customers in today’s retail environment, retailers must be able to cater to consumer demands across all sales channels and ensure that every touch point is seamless for the customer.
The retail industry has changed dramatically in the past few years with evolving consumer habits, advancement in retail technologies, and growing competition. However, with improved technological capabilities, consumers now expect the ultimate convenience when they leverage modern retail offerings, such as buy-online-pickup-in-store and buy-online-return-in-store. To attract and retain customers in today’s retail environment, retailers must be able to cater to consumer demands across all sales channels and ensure that every touch point is seamless for the customer.