Why your LinkedIn social media strategy deserves more attention

Traditionally, most businesses viewed LinkedIn as simply a convenient way to recruit prospective employees. Increasingly, though, many social media teams are coming round to the idea that LinkedIn is a social media platform as essential for brand-building and content distribution as Facebook, Twitter and others. In fact it has certain important advantages over its social platform peers.
According to a 2020 survey by Business Insider, LinkedIn was the most trusted social media platform for US-based respondents. And with a user base standing at a none-too-shabby 850 million members across the world, LinkedIn offers businesses a respectable platform with significant reach.