What’s next for sizing tools in online shopping?

The arrival of Japanese tech specialist Makip in the UK market this year highlights the importance of sizing technology — and beyond that, of technology in general — to the online shopping experience.
Fashionnetwork.com met its president Shingo Tsukamoto in London when he and his team were here to speak to potential UK clients and found that the company is more than just a sizing specialist with its tech and data able to offer much more.