App store optimization in 2023: What’s new?

For app marketers to stay ahead of the game, it’s important to stay on top of the new trends for App Store Optimization in 2023. In the past couple of years, Apple and Google have been releasing more sophisticated tools for App Store Optimization managers to use within their optimisation practices. There are now a wide range of ways to drive visibility and conversion on the stores, which, when utilised properly, can have a positive impact on your app’s marketing performance. However, it also introduces a lot of complexity into the practice and those managing App Store Optimization and organic growth must keep on top of frequent updates to capabilities.