How to use QR codes to their fullest

QR codes have continued their momentum as a way to optimize the user experience. Resurrected during the COVID-19 pandemic, they are a powerful marketing tool that allows businesses to create interactive experiences and bridge the gap between offline and online marketing strategies. 
In this article, we will explore the use of QR codes in interactive marketing experiences and delve into the advantages they offer. We also will discuss how they can effectively drive traffic to websites or landing pages, collect valuable customer data and insights, encourage social media engagement, enhance customer experience and satisfaction, increase brand awareness and visibility, and even save marketing costs.