Havas triples Amazon Prime Day sales for L’Oréal Paris

L’Oréal Paris wanted to improve its sales and revenue during Prime Day compared to the previous year, while maintaining a healthy return on investment (ROI). With many competitors vying for visibility on Prime Day, L’Oréal Paris needed a smart, efficient, and profitable way to stand out and increase revenue and sales.
L’Oréal Paris partnered with the expert team of retail media specialists at Havas Group Mexico. The Performance Team included guidance and execution from Evelyn Garcia, Gabriela Rodriguez, Daniela Montiel and Carlos Molina.