3 Tips to win over Gen Alpha

Most brands and marcom professionals remain focused on reaching Gen Z, and rightly so. But Gen Alpha is already beginning to shape what’s working and what’s not in marketing, social media and digital communications.
You can’t approach this generation of educated digital natives like you did their parents. Born between 2010 and 2023, they usually respond better to images, video, gaming, AR other emerging interfaces or platforms than to the text-based stories and promotions of the past.