5 Millennial stats marketers need to know

Millennials have come of age in a time of unprecedented technological growth and economic unrest. Their lifestyle is vastly different than their parents. Now 26-40 years old, Millennials, also referred to as Gen Y, saw their parents impacted by the 2007-2009 Great Recession and now make up the majority of parents to children under 18. They are the largest generation in the U.S. when compared to Gen Z, Gen X, and Baby Boomers. With an estimated purchasing power often cited as $2.5 trillion, few businesses can afford to miss the signals about what influences Millennial values and purchasing behavior.