Fashion is looking to crack the code of conversational commerce

The fashion industry experienced great uncertainty during the height of the pandemic. According to the MGFI (McKinsey Global Fashion Index), there was a 7% decrease in clothing companies in 2020 alone. Now in 2023 and beyond, fashion has found its footing again, bringing a whole new set of opportunities and challenges–the digitization of sales, influencer marketing, and evolving customer expectations. And yet, the challenge that will have the greatest impact on the fashion industry in coming years is the customer journey.