The rise of digital gift giving

Today’s evolving digital landscape has changed the way we give and receive gifts. Traditional gift-giving practices are being revolutionized by the rise of digital gift cards, as more people embrace the convenience and flexibility they offer. This shift towards digitization has not only transformed the gifting experience, but has also presented a new set of challenges and opportunities for retailers. Consumers have had a strong impact on driving the digital revolution and this has created the need for retailers to provide seamless experiences and omnichannel options that cater to the diverse preferences of their customers.