Embedding video in email: everything you need to know

There’s no denying the enduring power of video to capture an audience’s attention. In fact, online video viewership grew to over 3 billion in 2020 — and it’s not stopping there. Exponentially, people are showing a preference for video content, which is quick and easy to consume on the go — and marketers are using it more and more. Over 80% of marketing experts deploy video as part of their overall strategy, and email marketers are understandably hungry for a share of the viewing figures.