Remove these distractions to lower cart abandons

Cart abandonment rates remain high. I’ve seen estimates in 2021 ranging from 50% to 80%, depending on the product and industry. A common culprit is sticker shock from excessive shipping and handling fees. Another is distractions: unnecessary or confusing checkout fields.
In this post, I’ll address steps to streamline checkouts to save the sale.
Lowering Cart Abandons
Ditch the coupon code field. This prominent field begs for input, often sending shoppers to search engines or coupon sites to find a discount code. But interruptions happen, including finding the same product elsewhere for a lower price or better shipping. Read more…