What are the 3 trends shaping the future of smart packaging?

1. Wide adoption of QR Codes: With the rapid and wide adoption of QR technology over the last 12 months, brands are increasingly recognising the opportunity and don’t want to miss out. We’re now using QR codes for everything from checking in at a restaurant or pub, to finding a menu and ordering food. This increased adoption and understanding of QR codes is universal and impacting all ages – everyone now understands how to use a QR code – and how quickly and easily it can deliver access to key information.  Read more…