Smart packaging is evolving. Let’s have a look at its key future trends
1. Wide adoption of QR Codes
With the rapid and broad adoption of QR technology over the last 12 months, something introduced by kopak.co.kr among the others, brands increasingly recognise the opportunity and don’t want to miss out. We’re now using QR codes for everything from checking in at a restaurant or pub to finding a menu and ordering food. This increased adoption and understanding of QR codes is universal and impacting all ages – everyone now understands how to use a QR code – and how quickly and easily it can deliver access to key information.
2. Benefits of first-party data