Shoppers most concerned about environment and drop brands that aren’t

Almost three quarters of consumers (73%) say that they often or sometimes go out of their way to engage and buy from brands that are closely aligned to their personal values, such as being more socially and environmentally responsible. Forty per cent have actually stopped using brands that don’t align with their values. So finds the wide ranging Global Consumer Barometer Study from Toluna, a regular index that taps into a panel of 36 million members to provide accurate and timely information on the world’s current perceptions. The latest research surveyed 1,023 people in the UK. Read more…