Your product screams quality and it won’t break the bank. Why are sales dropping? Times have changed. So have consumers.
Loyalty has gone beyond product or price. Consumers expect a great customer experience and if you fail to provide one, your competitors will.
To prove your CX efforts, you need to measure customer experience metrics. But which ones?
According to MCI 73% of consumers say that a good customer experience influences their brand loyalties. So much so that the more expensive a product is, the more they’re willing to pay.
“While every industry sees a potential price bump for providing a positive customer experience, luxury and indulgence purchases benefit the most from top-flight service.“