Your product screams quality and it won’t break the bank. Why are sales dropping? Times have changed. So have consumers. Loyalty has gone beyond product or price. Consumers expect a great customer experience and if you fail to provide one, your competitors will. To prove your CX efforts, you need to measure customer experience metrics. But which ones?
73% of consumers say that a good customer experience influences their brand loyalties. So much so that the more expensive a product is, the more they’re willing to pay. “While every industry sees a potential price bump for providing a positive customer experience, luxury and indulgence purchases benefit the most from top-flight service.“ Read more…
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