Pinterest doubles down on social commerce

Pinterest is ramping up its e-commerce capabilities and influencer content with a big focus on beauty. Pinterest’s latest new social commerce update gives influencers the ability to add shopping links within its Instagram Stories-style Idea Pins post format. As of July 27, talent (which Pinterest calls creators) can disclose paid partnerships and add tags to featured products that are in the platform’s product catalog, which was expanded by a partnership with Shopify in April 2021. Clicking a tag brings a user to the product listing page on Pinterest, which offers a link to purchase on the original brand or retailer’s site.  Read more…