Are privacy concerns making personalization passé

Delivering personalized experiences to customers in real-time is absolutely necessary right now. Yet people are still worried about privacy and how their data is being used. When you really think about it, sharing the right amount of personal data is a win-win for everyone: Marketers get the data they need to reach the right people, and customers get more relevant suggestions and offers.
So why are pundits talking about personalization as a doomed practice? In a 2019 report, Gartner, a leading global research and advisory firm, predicted that 80% of marketers will abandon personalization efforts by 2025. Read more…