How the video-sharing platform is influencing fashion retail

TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a regular online shopper – it is likely that fashion brands often fill your FYP (‘for you page’), and that viral videos tempt you to buy the next ‘must-have’ product.
Here’s how fashion brands are getting involved with TikTok and how the platform could impact the future of online fashion retail – as well as drive social commerce. Read more…