Redefining customer experience through consumer behavior

Many preexisting trends in customer experience have been expedited by the pandmeic. Online shopping, instant digital communication, and personalized marketing are just a few worth noting. Arguably most notable to the world of customer experience has been the emphasis on improving efficiency of service. Today’s brands are prioritizing fast and seamless experiences in response to exponentially increasing consumer expectations. But it’s important to understand which consumer behaviors are changing, which ones will always inherently exist, and how brands should respond to each.  Read more…