Shopify, Google expand partnership to make merchants more discoverable online

Shopify and Google are expanding their partnership to help Shopify merchants reach more customers through Google’s services, including Search, Maps, Images, Lens, and YouTube. The news was announced at Google I/O, the tech giant’s annual developer conference, and comes months after Shopify initially partnered with Google on an e-commerce integration for YouTube (a Google subsidiary).
Shopify said this latest integration is aimed to help merchants to become more discoverable to consumers. The integration will allow merchants to get their products in front of shoppers at the right time, boost their ads through free listings, and create what Shopify called “Smart Shopping campaigns.” Read more…