How to navigate the fast-changing digital marketing landscape

The rising popularity of social shopping and transformation of consumer behavior have made adaptable digital-marketing strategies more important than ever before. In life, change is the only constant thing. Some changes happen naturally as things evolve. In some cases, extraordinary intervening factors radically alter, accelerate or even derail the status quo. Covid-19 turned out to be such an intervening factor, and the changes that have unfolded in the digital-marketing space since early 2020 are a testament to that.  Read more…