14 Beauty industry trends to help merchants drive growth

Over the years, trends in the beauty industry have changed a lot, leading to many new innovations. When shopping for beauty products online, what are a few patterns you notice? For one, you likely search all ends of the internet for honest product reviews. You probably also look up a YouTube video of someone trying that product. 
This is all part of online consumer experiences; we find ways to trust the products we’re interested in and work up the confidence to purchase them.  Read more…