Instagram to share new metrics surrounding ‘Reels’, livestreaming products

Instagram is giving creators and businesses access to new analytics with respect to two key video products: Reels and Live broadcasts.
The stats will live within the Insights tab, which is only available to users with creator or business accounts — though such accounts are available to anyone, and simply mark a different format than standard, personal accounts. Insights are also only available on the mobile app, though Instagram says they will soon roll out on the desktop app as well. Read more…