What is a good bounce rate for a landing page?

Bounce rate is a metric that many marketers worry about—and with good reason. Bounce rates are often far too high, and a high bounce rate indicates your landing page experience is not meeting your visitor’s expectations. So what is a good bounce rate for a landing page? It’s not an easy question to answer. “Good” bounce rates differ by industry and channel, but almost every business has room to improve its bounce rates. Read more…