Tactics to stay ahead of the curve and boost efficiency with proactive support

For so many years, customer support was seen as a cost center – the first port of call for customer complaints. Now, it’s taking center stage as the value driver it truly is, enabling businesses to build lasting relationships with their customers, drive increased operational efficiency, and influence better customer satisfaction and retention. Customers’ expectations of support are also changing dramatically as the support landscape continues to evolve. Long wait times and slow responses are no longer accepted as being good enough. Customers expect efficient, personalized support, which is why support leaders are turning to a conversational, messenger-based approach to help them strike that balance and offer personal support at scale. Read more…